Information architecture provides the client a website with a hierarchical organization and the standardization of information, apart from the ease of navigation.

Information Architecture (IA) is the art of organizing and cataloging websites, intranets, content, labels and design of the navigation and search systems in order to guarantee that the information is clear and objective. Sometimes, an extra click from the client can mean a missed business opportunity. HAT provides professionals with experience in Information Architecture to guarantee innovative solutions for your company.

HAT performs a strategic consultancy of your business to plan the steps of the IA development process. A study of navigability and usability of the client’s product, whether it’s a website or a system. In this phase, tests are administered on usability, card sorting, progressive analysis, analysis of demands, diagnostics of the interface and the measurement of the results.

HAT, by means of Information Architecture, provides various benefits for your company, such as hierarchical organization of information, ease of products and services navigation and creation of a visual digital standard with the company’s strategy.

Usability

HAT performs the usability tests with a progressive evaluation, using ergonomic criteria and empirical tests to guarantee innovative solutions for your company.

Usability is the ease with which an interface, software or website can be used. The objective of usability is to provide effectiveness, efficiency and satisfaction to the user. HAT provides professionals with experience in usability to guarantee innovative solutions and ease of navigation for your company’s clients.

We perform usability tests based on techniques including progressive evaluation, ergonomic criteria, empirical tests with the user and interviews with the objective of assuring that your client easily finds a product or service on your website.

tags

Information Architecture, IA, Usability, navigation, web development

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