Information architecture provides the client a website with a hierarchical organization and the standardization of information, apart from the ease of navigation.
Information Architecture (IA) is the art of organizing and cataloging websites, intranets, content, labels and design of the navigation.
The search systems in order to guarantee that the information is clear and objective. Sometimes, an extra click from the client can mean a missed business opportunity.
In this phase, tests are administered on usability, card sorting, progressive analysis, analysis of demands, diagnostics of the interface and the measurement of the results.
